Ten years ago, we transformed Plumb’s from a book to (finally!) an easy-to-use app and website that veterinarians could depend on for the most current version of their most trusted drug reference. No more waiting years for a new edition or cluttering your margins with sticky notes as new drugs became available. With Plumb’s, you get up-to-date, peer-reviewed drug information (plus client drug handouts) whenever and wherever you need it. Today, Plumb’s is arguably the most trusted veterinary drug reference on the planet. 

Now, we’re introducing Standards of Care (formerly Plumb’s Pro), a reimagined clinical decision support tool with Plumb’s at its core.

Being a veterinarian has always been challenging—and it’s not getting any easier. Every day, we juggle overwhelming volumes of ever-evolving medical knowledge while balancing the diverse needs of our patients and clients. And without established clinical standards for each problem, we often navigate some of our most difficult decisions without a single trusted resource to guide us.

That’s why we are launching Standards of Care: a continually updated, expert-authored clinical resource where you can find trusted guidance across the full spectrum of care—plus all the prescribing support you expect from Plumb’s. 

Think of Standards as an expert in your pocket—practical, peer-reviewed information distilled from the most relevant and recent literature to help you decide what’s best for each patient, client, and situation. 

And because we know “best” isn’t always the most complex, intensive, or costly option, Standards presents guidance across the continuum of care, so you have the context you need to navigate any case with confidence, no matter the circumstances.

Just like Plumb’s has become the go-to for drug information, Standards is designed to be your first stop for clinical signs and diseases. Whether you’re confirming the latest thinking on a familiar condition, working up something atypical, or balancing what’s best for the patient with what’s possible for the client, Standards is here to support your decisions—from diagnosis to discharge.

Here’s what makes Standards of Care different:

• Includes Plumb’s: Seamless access to the industry’s leading drug reference and prescribing tools
• Expert guidance at your fingertips: Searchable, peer-reviewed, and thoroughly referenced clinical information you can access any time, anywhere
• Built for in-the-trenches care: Evidence-based but uniquely practical, with clear guidance for wherever care takes you
• Options across the spectrum of care: A range of diagnostic and treatment options acknowledging the diverse needs of patients and the varying resources of clients 
• Continually updated: Reviewed and refreshed by boarded specialists to help you keep pace with our dynamic field

At Instinct, we know how deeply you care for your patients and how complex the job can be. That’s why we’re creating Standards of Care: to make your essential work easier and ensure you have the tools you need to feel confident in every decision, for every case.

This is our next step in supporting our beloved profession as it advances. We can’t wait to share more with you soon.

With appreciation and excitement,

Caleb Frankel, VMD
Founder/CEO
Instinct Science

Indu Mani, DVM, DSc, MSc
Chief Veterinary Officer
Instinct Science